Over the last 15
years, the widespread adoption of smartphones has indelibly changed the world,
giving us access to a universe of information at our fingertips. As a
human-centric brand, HONOR remains steadfast in its mission to break the
boundaries of technology and explore the possibilities of the future. This is
not only achieved by creating devices that meet consumer needs, but also by
setting the course of how consumers will live their daily lives.
In recent years,
traditional bar smartphones have become so advanced that innovation has slowed
down. With this in mind, HONOR has been leveraging its world-leading
human-centric R&D capabilities to come up with exciting new concepts that
have the power to serve a wide range of users’ needs.
Now, with the
launch of the phone of the future, the HONOR V Purse, HONOR is demonstrating
its ability to produce different foldable form factors for different user
profiles. In doing so, HONOR is demonstrating that it is at the forefront of
foldable innovation and defining what’s next for smartphones.
A New Form of
Self-Expression
Humans are always
looking for new ways to express ourselves and reflect our individuality.
Whether it’s a new look, a fresh outfit, or a statement piece of jewelry, there
are many ways to stand out from the crowd. But until now, our smartphones – the
devices that we have on display for much of the day – have often faded into the
background.
It’s time for
smartphones to step into the limelight, no longer just as consumer devices but
as coveted luxury goods. With the new HONOR V Purse, your smartphone
complements and enhances your look, allowing you to express your individuality,
reflect your mood, and match any outfit or aesthetic.
Endless
Opportunities to Reflect Your Unique Style
As the fashion
industry moves from the physical world to a more digital space technology has
enabled unlimited possibilities for style and self-expression.
Kicking off this
canvas of unlimited creativity, HONOR has teamed up with top cultural
tastemakers from across its HONOR Talents platform, tasking them with designing
a series of limited edition custom AODs for HONOR V Purse, offering endless fashion
possibilities.
Interactive
Elements Add an Extra Sparkle
The HONOR V Purse
AOD designs are not just static images, but immersive interactive canvases that
demonstrate what is possible with this new form of wearable technology.
Thanks to its
internal gyroscope, the HONOR V Purse can sense motion and gravity, and
reflects this in the AOD wallpaper. On select themes, design elements such as
chains, feathers or tassels move and sway across the screen as you walk,
reproducing the detail and craftsmanship of a real handbag.
Unfolding a More
Sustainable Future
With the HONOR V
Purse’s limitless customizable AOD displays and the ability to be paired with
any outfit, users no longer need to buy a handbag for every outfit. More than
just the AOD display, the bag-style straps and chains can be interchanged to
fit various different styles, moods, and outfits. In this small way, the HONOR
V Purse can help environmentally conscious consumers to cut down on their
consumption of fast fashion, and importantly, help the fashion world embrace
new technologies in order to encourage us to buy less, and use for longer.
Carefully
Considered Materials and Manufacturing that’s Built to Last
Across the entire
product range, HONOR always endeavors to create durable products crafted from
responsibly sourced materials. With the HONOR V Purse, all materials used in
the bag straps are sustainably sourced, such as vegan leather which gives you a
classic look without harming animals.
With the HONOR V
Purse concept, HONOR is showing that the development of innovative technology
could be key to creating a more sustainable fashion industry. Welcome to
fashion’s new phy-gital future.
