Raya Holding for Financial Investments has announced the launch of Raya Nexus, the newest company in its investment portfolio, specializing in enterprise AI solutions. The launch marks a new step in the Group’s strategy to invest in technology and innovation, leveraging its longstanding expertise across technology and financial services to build scalable businesses with regional growth potential.

Raya Nexus was established following the approval of Raya Holding for Financial Investments’ Board of Directors to establish a company specializing in artificial intelligence, with an issued capital of EGP 250 million and paid-in capital of EGP 30 million, reflecting the Group’s commitment to investing in the sector and building a company positioned for growth and regional expansion.

The new company builds on Raya’s accumulated expertise across information technology, financial services, fintech, outsourcing, and customer experience, transforming this experience into practical AI solutions that enable institutions to make better decisions, enhance customer value, and improve operational efficiency.

Raya Nexus made its regional debut in Riyadh alongside its participation at Money20/20 Middle East 2026, reflecting its ambition to expand across regional markets, starting with Egypt and the GCC, and to deliver AI solutions designed around the realities of businesses and customers in Arabic-speaking markets.

In its initial phase, the company is offering a suite of AI solutions primarily targeting banks, fintech companies, and organizations with high volumes of customer interactions. These include AI-powered credit decisioning, collection optimization, customer value management, and AI-enabled customer engagement across voice and digital channels. The solutions are designed to integrate with institutions’ existing technology infrastructure, with flexible deployment options that address data, security, and governance requirements, enabling organizations to adopt AI capabilities without rebuilding their existing systems.

The initial focus on financial services draws on Raya’s accumulated experience in the sector, giving Raya Nexus a practical understanding of the financial customer lifecycle from credit decisioning and customer relationship management to collections and ongoing customer engagement.

During Money20/20 Middle East, Raya Nexus showcased practical AI applications designed for Arabic-speaking markets, including voice interaction experiences in Arabic and the Saudi dialect, reflecting the company’s approach to developing solutions that account for the local, linguistic, and cultural context of the markets it serves.