During the 39th edition of GITEX
Technology Week, HP Inc. has re-emphasized its continued global commitment to
the environment by showcasing some of its latest and most sustainable products
and services at a show stand that is recyclable.
HP propels the circular economy
with products, practices, and services that let customers do more and consume
less. Through one of its sustainability initiatives, the HP Planet Partner
program, the company has manufactured more than 3.4 billion ink and toner
cartridges using over 88,900 tonnes of recycled plastic from around 735 million
recovered cartridges. Furthermore, HP
has recycled 70 million apparel hangers and 3.8 billion plastic bottles to
date, helping to divert on average more than 1 million water bottles per day
from landfills.
Commenting on HP’s commitment,
Fadle Saad, Regional Manager for GCC, Levant and Egypt said, “At HP,
sustainability is deeply embedded in our business strategy, our thinking and
our company culture. This clearly reflects on the products and solutions we are
showcasing at GITEX this year. Locally, we have introduced some of the most
sustainable products, partnered with local charities to help create a circular
economy and successfully ran great recycling campaign that we are extremely
proud of. For us, GITEX is not only about displaying new technology – but also
focusing on sustainable ones.”
Sustainable services
Sustainability is embedded in
HP’s Solutions – Managed Print Service (MPS) and Device as a Service (DaaS):
HP’s MPS provides a customizable set of solutions and offers recycling for
printing supplies and end-of-life management for hardware. The model helps
businesses optimize their imaging and printing infrastructure and has proved to
be beneficial to businesses as it has helped with reductions in
printing-related energy usage of 20–40 per cent, paper waste by 25 percent, as
well as imaging and printing costs by 30 percent. According to industry
analysts, savings of up to 30 per cent are typical with HP’s MPS – it can further uncover hidden costs and
identify opportunities for improvement, in order to build a new print
environment and develop strategies to streamline workflow.
HP’s DaaS also helps to maintain
an optimized and scaled personal systems fleet. The end-of-life benefit and
securing asset disposal and redeploying personal system units are examples of
how sustainability is deeply rooted within HP’s solutions.
Introducing sustainability design in products
Setting the scene at GITEX, HP
offers more than 100,000 tech enthusiasts and business leaders a glimpse of its
most sustainable products. The HP Neverstop Laser, for example, is the world’s
first cartridge-free printer that is made of 25 percent recycled plastic. On the PS side, the highlight is the new HP
Dragonfly, the first laptop that contains ocean-bound plastics.
